The basics
When a user is brought to your site through a paid Google Ad, your phone number is swapped with a call tracking number This number visually replaces the phone numbers on your website, and when the user calls, they are seamlessly redirected to your original phone number.
For clients with session based call tracking, your phone number is assigned a number from a pool of phone numbers. Using the pool, we can then match up the assigned phone number and user with the keyword/campaign the user came in on.
Why we use call tracking?
Call tracking allows us to see where a user came from before converting on your website. This allows us to gauge the effectiveness of various campaigns while allowing you to have all phone calls come in on a single phone line.
Are the calls recorded?
Yes! Using SuperDash, you can listen to recordings of customers interacting with your staff, keep track of your leads and listen to any messages that may have been left.
BUT if you choose to disable call recording, you can. Let your Adster Creative account manager know if you’d like to disable this feature, or if you aren’t sure if it’s currently enabled.
Do customers know they are being recorded?
Yes! When a lead calls the call tracking number, there is a notification that plays before connecting the call that informs the customer the call may be recorded. This is in compliance with Canadian legislation on call recordings.
How can I listen to the recordings?
All call recordings are accessible through the ‘Leads’ tab in your SuperDash dashboard. Click here for more information on how to use SuperDash and access your call logs.