Knowledge Base

Your Google Ads campaign billing consists of two separate invoices: your management fee and your Google Ads spend.

The monthly management fee is your monthly invoice, paid directly to Adster. It accounts for the strategists' time spent on managing and optimizing your campaign. This payment is automatically charged to your on-file credit card on the same calendar day each month (ie. the 17th) for the duration of your contract. The amount charged is the amount agreed upon in your most recent contract, plus GST. 

If you have any questions about your management fee please contact your account manager.

Your ad spend is the amount of money you put towards ads or "clicks" each month. This is charged to your on-file credit card directly by Google.

Unlike your Adster management fee, this billing does not follow the calendar month. Instead, Google bills every 30 days OR when your account reaches a spending threshold of $750. This means that depending on your ad spend and billing cycle, you may be invoiced by Google more than once per calendar month. Despite this, you will never spend more than your agreed upon ad spend in a calendar month. 

For more information regarding your ad spend, please contact your account manager.