Knowledge Base

Adster offers a number of different online ad campaigns to market a client’s products or services. We typically call these “paid campaigns” as there is a cost paid to the platform to run ads. Below you’ll find the paid campaigns Adster offers.

Search campaigns are text ads that run on search engines. You’ll often see them at the top of search results taking up anywhere from one to four spots. These campaigns are great for clients looking to target users who are looking for specific products and services.

Adster can run search campaigns on both Google and Bing.

Display campaigns are image ads that appear on specific sections of websites. Display ads can target a specific audience and website topics. These campaigns are best used to generate awareness of brands. Clicks on display ads also tend to be very cheap, so they are great for this.

These campaigns are typically image ad campaigns that are shown to users who have already been to your site. These campaigns are used to keep your brand top of mind to the user who may be considering several options or doing more research about your services. Adster uses the Google Ads Display Network in conjunction with Google Analytics audiences to create these campaigns.

YouTube ads are usually short video ads that run prior to the beginning of a YouTube video.

Facebook ads has gained popularity in recent years as the platform has grown and algorithms have changed.

Through Facebook ads, you can market your brand through both Facebook and Instagram’s platforms.