In our experience, there’s no shortage of companies that will offer “free proposals”. In our experience, these free “proposals” usually equate to 15 minutes of time spent and one customized 150-word paragraph in a 15 page templated report (which really doesn’t identify any core issues with your website, nor will their team have performed customized keyword research or competitive analysis).
If you want to see their strategy, it’s not technically free, as the strategy component is baked into the contract they’ll be pitching you. You’ll have to sign on for a year to see the overall strategy and commit to working with them, whereas with our team, we lay it all out in Step 1 and there’s no commitment for you to continue beyond this point.
At Adster, our digital marketing programs are comprised of 3 major steps:
- Website Audit & Proposal: Fully Customized Digital Strategy
- Milestone 1: Website Optimization, Technical Compliance & Campaign Build(s) if applicable
- Milestone 2: 3, 6 or 12 Month Ongoing Marketing Campaign
Our audit process & proposal does a few things:
- Uncovers website issues that would prohibit a successful Google AdWords campaign (e.g a slow, low converting website can mean the difference between 5 leads a month, and 20 with the same ad spend).
- Allows us time to research your vertical, competitors and perform market research to see how we can best leverage the available PPC platforms. We may also recommend display or retargeting services and the addition of call tracking/recording.
- Allows you, the client, to ‘demo’ the relationship with our team to feel each other out and make sure there’s a continued fit.
- Gives you, the client an option to back out if you don’t like what we find/are suggesting as there’s no commitment to continue after the proposal.
Primary Goals & Objectives of the Audit:
- Identify technical issues with the website that would prohibit a successful SEO program.
- Onsite Items looked into may include (there may be limitations as to what can be fixed based on the website back-end):
- Proper URL site structure
- Metadata in conjunction with Google’s best practices
- 404’s
- Rich markup
- Sitemaps
- WWW Resolve
- Robots.txt
- Proper URL site structure
- SCHEMA Markup
- Off-Site SEO checks to determine potential manual or algorithmic penalty
- Competition analysis (links)
- Competition analysis (age)
- Competition analysis (authority)
- Over-optimization research (bad neighbors, excessive anchor)
- Competition analysis (links)
- Suggestions to increase website usability, and increase overall website speed (may require hosting platform transition)
- Suggestions to increase overall traffic to the website through various channels (organic, paid, social media, referral etc.)
- Suggestions to increase the number of leads/conversions generated from the website
- Tracked via phone calls, email leads & others, with centralized lead storage using proprietary SuperDASH™ Reporting Dashboard
- Tracked via phone calls, email leads & others, with centralized lead storage using proprietary SuperDASH™ Reporting Dashboard
- Suggestions to increase brand engagement & customer loyalty
- Increase interactions with your brand
- Build more positive brand associations
- Increase brand loyalty by connecting with your target audience
- Motivate customers to engage with your brand and its associated products
- Increase interactions with your brand