Adster Creative’s custom audits are performed manually by our strategists using a number of tools that delve into your site and brand’s online performance. A custom audit will review the technical fixes that are recommended to be completed on the website to ensure the website is brought into ‘compliance’ with Google’s best practices.

Once any of these items have been fixed, this will set the stage for either an ongoing Google Adwords campaign or a Google Adwords campaign in conjunction with an ongoing SEO program. Both are intended to drive targeted visitors to the website, in an effort to increase traffic, leads and increase brand engagement. Our team also makes custom, long-term strategy recommendations for both SEO and Adwords.

We will provide a quote to fix any issues on your website as well as an estimate and budget options/scenarios for Adwords, along with our custom management fee prices.

Website Assessment

There are a number of factors that contribute to your site’s performance in a search engine, and issues that could prevent a successful SEO/Adwords program. Our team will take a look at your site and the following:

  • technical SEO factors (speed, sitemaps, robots.txt file, 404 page, proper 301 execution, Schema markup )
  • on-site SEO factors (meta titles & descriptions, alt tags, URL structure, proper H1 tags in the right areas)
  • usability (are your customers able to navigate the site easily?)
  • content and conversion rate optimization assessment (do you have enough content on your site to explain your business?)
  • mobile friendliness
  • and more, depending on your particular site. Every audit is different, just like every website.

We use a number of tools to do this, like Google Analytics, Moz, Google Search Console, SEO Spyglass, and more.

Google Maps Assessment

We’ll look at your Google My Business page (if you have one) and ensure it meets our best practices. This area is especially helpful if you have multiple locations.

Links/Citation Assessment

Links from other websites help build authority to your website. Search engines like Google slowly crawl all links to discover new sites and to index all pages on the Internet. The more high quality, natural and ethical links that Google finds, the more authority they will give a site over time. We’ll help discover any ‘bad’ or spammy links that may be causing your site problems. We will also look into the backlinks of any competitors.

We look for consistency in how your name, address and phone number appear across the internet, as this is important for Google to understand who and what your business is. Here, we also look to see if your site has any sort of manual or algorithmic penalty that is preventing any kind of strong organic performance.

Adwords Audit

If you already have an Adwords account, we’ll take a look at your campaign put it through our custom AdWords Grader that analyzes every level & detail of your account, including but not limited to:

  • Keywords
  • Ads
  • Ad Groups
  • Campaign settings
  • Ad extensions
  • Quality Score
  • Negative keywords
  • Impression share

If you do not have an AdWords account, keyword research, market segmentation and market research will be performed to identify opportunities.

We identify an estimated cost-per-click, monthly budget options and expected clicks & impressions for your future Adwords campaign, as well as a strategy for building keywords and ad groups specific to your business.

Ongoing Strategy Recommendations

After running through what your site current has (or doesn’t have), we make custom recommendations on how we would proceed with you as our client.

We strategize with our entire team of PPC, SEO & development specialists to run through your account to make recommendations in the following areas:

  • Adwords/other paid online marketing
  • Ongoing onsite SEO improvements
  • Content marketing
  • Link building
  • Technical improvements
  • Online brand/reputation management
  • And more, depending on your specific wants & needs

Want to learn more? Contact us!

*Please note: All of our audits are custom, and yours may or may not include some of these items.